Our Story

Ape-X Fitness started as an idea I had back in 2018, after graduating with advertising degree. I originally wanted to work for an ad agency, however being from a small town in Mississippi the opportunities was limited and I didn’t have the ideal experience that was required to get a top agency job. While on my journey to continue to search for an agency job I found my passion and fell in love with fitness & exercise. I began to watch my body change in a positive way. I was learning to be discipline with the way I ate and become very consistent with my workouts. I watched how I got stronger and how I lost weight, however I also gained weight and got weaker throughout this journey. I started training others and I found out that everyone has one thing in common … motivation! I’ve learned that everyones motivation is on a spectrum; Some people may lack motivation and quit easily while others may be very motivated in the beginning but can become less motivated in the long run. Motivation comes and goes for everyone including me, sometime I can hear or watch a video and get really motivated and start eating healthy and work out everyday then after a while it starts going away, I see that same pattern with clients, so I started my research on ways that can keep people motivated. A few words that kept coming up was uplift, inspire and empower.

Uplifted which is to lift up: elevate :to cause, this word is used alot in church because even when you read your bible everyday everyone still needs to be uplifted from time to time this resonate in the gym as well, the reason why personal trainer exists.

Inspire is to fill someone with the urge or ability to do, everything we do in life was because we were inspired to do it the reason to follow your dream was because we were inspired to do so.

Empower is to make someone stronger and more confident, empowered gives you that confidence to make your goals a reality, now that my research was done my next question was what is something physical, that people can touch that resonate with all these emotions, words and thoughts that would help to keep someone motivated all the time, first thing that came to mind was a community, or a group but I wanted this to be more. A brand is a intangible concept that helps people identify a company. We started making motivational shirts and hoodies that identified our goals. 

Ape X Fitness main goal is to uplift, inspire & empower everyone of all shapes and sizes. 

We hope to keep you motivated on your journey, whatever the journey may be.